Retail Strategic Planning Essay Example for Free

Retail Strategic Planning Essay Organized retailing in home and building sector was expected to face stiff challenge from the existing small, independent, and powerful local retailers. Many international retailers like Home Depot, IKEA and Lowe were also eyeing the Indian market which was untapped by organized retailers. They provided all the product categories and services that were required to build a new home or for home improvement or renovation under one roof. Muebles belonging to Casa Moblaje group was a pioneer in this segment. Homepro was the first building mall, which offered a wide range of building materials, home improvements products, and furnishings. They provided information about land availability and selection, and housed offices of architects, designers and financiers. The Home Store and Zeba were in home furnishing segment; Gautier dealt in furniture; and Johnson Tiles was in the sanitary ware sector. Identify Strategic Alternatives Ansoff’s Matrix Muebles had captured a large market of the home building and construction business in Ahmedabad as well as the home improvement business of the surrounding cities and towns. The ideal strategy for Muebles would be to develop the market. The areas surrounding Ahmedabad like Baroda, Surat etc is highly industrialized and lot of construction takes place in these areas. Muebles can target these cities and can increase the size of the market to get larger sales. Retail Mix Variables Product The store stocked products under five major categories Kitchen accessories: Appliances, Crockery, Glassware, Ovens etc Furniture and furnishing: Sofa set, bed, linen etc Bathroom: Tiles, Sanitary ware, Fittings, Taps, and accessories Hardware visible: Door, Window, Safety equipment, Gardening Tools, Washing Machines Electrical equipments: Lights, Luminaries, Chandeliers, Switches, Fans, Generators etc They mainly stored branded products. The store policy was to use the number one brand or the aggressive second. If this was not possible the company entered in to contracts to with smaller players who provided with in store brands. The store stocked approximately 12000 SKUs and had 120 suppliers. As the store move upward in the retail wheel, it took the invisible and les involved products out of the shelf. The visible and high involvement products replaced the invisible. They also increased the share of storing impulse goods in the relevant home decoration and furnishing category. Price The pricing policy of the store varied across the product categories. Pricing was competitive and benchmarked against the traditional hardware and home building material stores in product categories which were usually available in traditional hardware stores . In the destination product categories, the store charged premium price. Store Layout The store was laid out in a grid format. It was functional in nature and was based on a do-it-yourself model. Thirty percent of the shop space was given to 12 partners (vendors) who complete freedom of operation. The store atmosphere was attractive. The format of the store aided the customer to find the right the product. Some products like kitchen fittings were merchandised in simulated conditions to give the customer a feel of the complete range of the store’s offering. Promotion In order to increase the levels of awareness, they were communicating by using a mix of me. dia for brand and tactical advertising. They used the Gujarati and English media to reach out to their target segments. They developed two communication packages, one for the lay consumers with low comprehension of Muebles’s value proposition, and another for the professionals (home builders) who had a relatively higher awareness of the concept. In order to increase the sales of the invisible products, Muebles decided to educate the home builder. The home builder package consisted of developing a critical mass of professionals by rewarding their purchase and then working towards giving them accreditation through a professional course so that they would buy all the materials from Muebles. The apartment package consisted of using direct mails and tie-ups with companies like Electrolux, Pergo, and ICI to give special deals to five different apartment owners. Muebles targeted the HR departments in various companies and offered special deals. The problem in this deal was the acquisition of database of apartment owners. Customer Service Muebles policy was to satisfy the customer. Managers were supposed to visit the shop floor 3 hours a day to understand shopper’s behavior and needs better. Each category had 4 personnel. The total floor level employees were around 20. The floor employees tracked the customer right from the entry to the store and observed them carefully from a distance. The motive was to help the customer in the selection without interfering. The staff was instructed to respect the privacy of the customers. Muebles provided a unique shopping experience to the customer. Consumers were provided a wide range and assured quality, competitive prices, and world class service. They provided value added services to the consumers like * Comprehensive design assistance by a panel of professionals and design consultants * Apartment Packages * Installation service and support * Info mediation through website * Home loan consultancy and loans * Certification programmes for electricians, masons, plumbers and carpenters * Educational programme on do-it-yourself techniques and procedures * Customer loyalty programmes

Tennessee Williams A Streetcar Named Desire :: A Streetcar Named Desire Literature Essays

Tennessee Williams' A Streetcar Named Desire The play, ‘A street car named desire’ was written by an author named Tennessee Williams. His real name was Thomas Lanier. He assumed the name ‘Tennessee’ in 1938 because he said, â€Å"the Williams fought the Indians for Tennessee.† Tennessee was born on March 26th 1911 in Columbus Mississippi. When he was a teenager he realised the life of a young writer was going to be something similar to the defence of the stockade against a band of peasants. A description reminiscent of Blanches battles with Stanley in the street car named desire is what Tennessee was trying to refer to his own life. The play was set in New Orleans which is named Elysian Fields and runs between the L&N tracks and the river. Elysian Fields is quite a poor and run down area but unlike most other American cities, it has a raffish charm. The houses mostly have a white frame, have a weathered grey colour with rickety outside stairs In scene 1-3 it is all about Blanche getting used to New Orleans. She finds it difficult to like and fit in because it is much different to where she lived before (Belle Reve). This is because Belle Reve was a very upper-class area where as New Orleans is more average, run down and has a mixed community. Blanche doesn’t like New Orleans or where Stella is living. She is very snobbish and thinks it is a dump. â€Å"I thought you would never come back to this horrible place.† this shows that Blanche does not approve of, or likes where Stella is living. Blanche is also implying that she is more superior by the way she is talking. â€Å" I didn’t mean to say that I meant to be nice about it and say – Oh. † this shows that Blanche knows it is a horrible place, but she didn’t want to be rude, so she was meant to say â€Å" Oh † to make it sound as if she likes the place that Stella and Stanley are living in. In scene 2 Stanley starts demonstrating his dislikes for Blanche. He does this because he thinks Blanche sold Belle Reve and kept the money for herself. â€Å"I think you have been swindled.† In scene 2 there is an argument between Stanley and Blanche about Belle Reve. Stanley is angry because he wants proof on paper that Belle Reve was not sold by Blanche for herself. Blanche ends up wining the argument by proving Stanley wrong about Belle Reve, that it was infact lost and not sold by Blanche.

Should Animals Be Kept in Zoo

houldTopic: You are a member of your school’s debating club. Write a debating speech on the topic â€Å"Animals should never be kept in zoos†. You can either choose for or against the motion. Honorable adjudicators, Ladies and gentlemen, Today’s motion is â€Å"Animals should never be kept in zoos†. Our team totally oppose to the motion. Mind the word ‘never’ is used, which gives a very extreme meaning. Our opponents may say that animals come from nature. They deserve and have to live in their own habitat to make sense. We, human beings, should never disturb them.There should be a clear boarder between them and us. However, is the really practical? The following arguments will explain. First of all, zoos keep animals for educating the public. Zoos are not amusement parks or circuses, animals are not required to be trained to perform. I hereby show sympathy for animals which are mistreated. Ladies and gentlemen, Animals in zoos are real, which attracts the public to visit. There is information about each species and visitors can know more about a variety of species if they read the descriptions.Even if not, at least they know they exist such kind of animal on earth and appreciate the biodiversity of nature. Zoos can also organize programmes and activities to enable participants to understand more about certain species in detail. Clearly, animals in zoos are valuable for educational purpose. Secondly, zoos can preserve animals. Apparently, animals can evade not only predators but also natural disasters like earthquake, hurricanes and so on so forth. This helps them to breed. Then, animals are not endangered or to face extinction.We can now protect what the nature gives us, as this is also our responsibility. In order to safeguard a diversity of species, it is of no alternatives but to keep some of them in zoos. Ladies and gentlemen, we have destroyed the nature enough since industrial revolution, it is time for us to repay and protect animals by simply keep Thirdly, animals in zoos obtain research values. Scientists are conducting researches on numerous animals. This facilitates us to understand deeply in animals.It would be difficult to randomly capture a suitable wild animal, in good condition, for experimental uses or observations. Employing animals in zoos alleviates time constraint and inadequate manpower. Ladies and gentlemen, the more we know about animals, the better we can treat them. Of course, we definitely try to preserve their habitats in nature. To achieve that, researching is the first step. My teammates Peter will further elaborate on the part of education and Mary will give more details of operating zoos.Most of us, if not all, disagree to confine all animals on earth in zoos, which is actually no possible. We just capture a few of each species for preservation, just like the seed bank for plants. Our opponent may the argue people treat them cruelly and we also cannot create the exac t same environment for animals to live in. it is undeniable that artificial environment is not the exact same copy of the nature, which is what animals craving for.However, with advanced technology and better knowledge, we believe it is possible to simulate the nature for animals to live. It is not practical to refuse any degree of confinement of animals. Ladies and gentlemen, we anticipate a balanced sustainable development, which is on both environmental and economic sides, and we ignored the latter in the past. Conserving the nature has become our obligation and zoos are one of the best ways to complete this eternal task. Therefore, ladies and gentlemen, today’s motion must not stand. I rest my case. Thank you.

Education And Its Effect On Education Essay - 1586 Words

Education has lasted throughout numerous situations and periods of time. It has undergone times of prejudice and racism, where only certain people had access to education. It has survived in times of neglect, when governmental budgets seemed to delegate money everywhere else but education. In general, education has survived many different situations and has come out vastly improved and better overall. Many things have contributed to the betterment of education. Education has adapted to include more people, it has improved in a multitude of ways, courtesy of technology, and it has grown in its technique of disciplining elementary students. My argument: Education has advanced in a multitude of ways, and one of the most effective ways is that it has expanded to reach a whole new generation. With the growth of education, there has been an increase in educational opportunities that have followed. The average age of college students has been slowly evolving. Twenty years ago, it would be odd to see a college student who hadn t recently graduated high school or wasn t in their early twenties. Today, this is a very common occurrence. Many people are choosing to go back to school to obtain a higher education, and some are just going back to take a few classes and learn something new. As a college student myself, almost every one of my classes have multiple students that are not fresh out of high school. It has been predicted that by 2020 students aged 25+ will make up 43% of allShow MoreRelatedEffect Of Education On Education798 Words   |  4 PagesIntroduction There are so many headlines that cover the impact of our economy through education. It appears as if education will pay for itself and boost our overall economy in the process. The education system has been broken for decades and although technology is on the rise, which means some of our population is still achieving at a high academic rate. Many would say that we are failing our children from lack of parental involvement in schools. There are arguments stating that these schools areRead MoreEffect Of Education On Education777 Words   |  4 Pages Introduction There are so many headlines that cover the impact of our economy through education. It appears as if education will pay for itself and boost our overall economy in the process. The educational system has been broken for decades and although technology is on the rise, which means some of our population is still achieving at a high academic rate. Many would say that we are failing our children from lack of parental involvement in schools. There are arguments stating that these schoolsRead MoreMusic Education And Its Effect On Education1661 Words   |  7 Pagesopportunity to discover the fulfillment that music can bring to their lives. They are denied this chance by an unfair educational system. 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